If you’ve been Internet marketing for any length of time, you should know how important it is to monetize your website. While there are lots of ways that you can do this, Google AdSense has become the most popular method for making money on a website or on a blog. The reason why Google AdSense is working out so well is because it can be integrated into almost any kind of website and give instant results. However, in order to reach full potential of AdSense you should be aware of the rules that are to be followed as an publisher. If you don’t, Google will immediately close your account. Keep reading to find out which three mistakes AdSense makes most often. If perhaps you would like to target a specific niche market such as online marketing strategies or virtually any other specialized niche, it’s vital that you remember the following tips.
One of the first and most dire mistakes made is masking of ad elements. This is another way of saying that you have plenty of freedom for choosing the colors of the ads and their borders so that they fit in well with the rest of your website. Taking this too far, however, would be a big mistake. There are some who go so far with this that they change the URL on the ads so that it matches the background of the site. Sure it is a good idea to make sure the ads blend in with your site but hiding the URLs is a very big no-no. You also need to make sure that people can see your ads and that they are not hidden by images or overlapped by tables. In addition to helping you follow the program rules, doing this makes it more likely that people will click on your ads which means that you will make more money. Next up, we’ll tell you straight away that you should never alter your Adsense code that you include on any of your sites. Google does give you the ability to do limited customization to your Adsense ads such as changing colors or border styles. So, whatever you want to do, do it outside the code, but never try to mess with the ad in any way. If you do change it, first you’ll be in hot water with Google, secondly it will probably stop working. As stated, but we’ll say it again, you’ll be banned from Adsense; plus the code will more than likely stop working. Actually, there are not a lot of rules for Adsense, but the ones they do have must be obeyed; if you do that, then you’ll be just fine. Regardless of whether you want to target a niche like adsense money or virtually any other specialized niche, it’s critical that you remember the following tips.
It is very important that you do not keyword stuff your content or use excessive advertising. Yes the definition of excessive depends upon a number of factors but it is still quite possible to make good money from AdSense if you have targeted content, good keywords and proper ad placement. Advertising excessively isn’t necessary. The same is true with keyword stuffing: an activity that does no one any good. Basically, all of the mistakes talked about in this article are not that hard to avoid, you just need to be aware. The reason why Google is so strict when it comes to AdSense is because they don’t want their advertisers complaining about not getting value. Because you partner with Google to run AdSense on your site you are obligated to follow the TOS to keep everyone happy. Being an AdSense publisher is easy and the income you earn could be high, but ultimately if you’re not following the basic rules, your efforts won’t be worth it.
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