InfoGrok, the leading B2B news and market research portal is reporting that the marketing and media company Meredith Corporation has acquired Real Girls Media Network, a social content hub aimed at women online.
The purchased continues Meredith’s strategy of deepening its portfolio of web content and social offerings through the Meredith Women’s Network of digital media, which also includes powerhouse web sites BHG.com and Parents.com.
The London-based industry suppliers web site goes on to report that the Real Girls Media Network includes DivineCaroline.com as well as a network of branded sites aimed at women. DivineCaroline.com is a website that publishes user-generated content, alongside expert-guided editorial, to offer women a community in which to share experiences and form connections.
The addition of the Real Girls Media Network (RGMN) – which averages approximately four to five million monthly unique visitors increases the reach of the Meredith Women’s Network to nearly 25 million monthly unique visitors, according to Omniture SiteCatalyst measurements.
Liz Schimel, executive vice president of consumer relationship management and digital media at Meredith National Media Group, said: “This acquisition builds on our digital footprint and reinforces Meredith as the leading provider of authoritative and engaging content for women on the topics that matter most to them and their families.”
Lauren Wiener, the current SVP of Meredith Women’s Network, is quoted as saying “Adding the Real Girls Media Network reflects our commitment to reach today’s active, mobile women, while providing our marketing partners the opportunity to connect with young, socially-oriented women who are passionate about beauty, style and other women’s lifestyle topics.”
John Zieser, the current CDO of the organization, has said, “With our ability to connect to the consumer on multiple content platforms, our marketing relationships, our trusted brands, and our 85 million name database, Meredith is the perfect strategic partner for high quality social and interactive communities.”